Potential. Realized.
"Great things in business are never done by one person; they're done by a
team of people."
– Steve Jobs
We’re an innovations agency.
A team of expert business strategists who specialize in intellectual property protection and monetization. Whether you’re a solo inventor, a small business innovator or a large company who build proprietary technologies, Apex Innovation can help create competitive advantages and help you win in your industry.
Intellectual Property
Smart companies realize that intellectual property can be among their most valuable and flexible assets. Unfortunately, most companies don’t understand the power and potential value of their IP. There are a vast array of options for maximizing value of IP once it’s identified and protected. By having a proactive, audit-ready IP strategy in place you can; obtain favorable borrowing rates and terms, increase the value of your organizations multiple factor now and at the time of an exit event, defend your market position and keep competitors at bay, develop additional revenue channels, and much more. Apex Innovation can help add real value to your company by developing a world class IP strategy for your organization.
Technology
Many companies eventually need to build their own proprietary technologies. The options for buying readymade tooling, software, etc., off-the-shelf becomes harder and harder as businesses grow. Web apps, mobile apps, platform technologies, ERP’s, CRM’S, internal software systems and process development, etc., are often developed without proper protection and without understanding how to squeeze maximum value from your hard work. Essentially leaving money on the table and a door open for competitor exploitation and undefendable IP positioning. A lack of due diligence, planning and strategy can become a liability.
Product Licensing
Product licensing can be a relatively affordable and quick go-to-market strategy that’s a been successfully deployed time and time again for thousands and thousands of people. 50% of our work is done via product licensing. Apex Innovation has the knowledge, experience and proven track record of success to help seal deals with companies who are looking for ideas to grow their businesses. Product licensing is a great option for many inventors and innovators who don’t want to start a potentially costly business that requires not only a lot of time but also, development, manufacturing, packaging, distribution, warehousing, sales, accounting, marketing, etc.
Business Development
Start-up and Venture Planning | Model & Monetization selection | Viability Assessment
For those who want to turn their invention or innovation into a business, Apex Innovation is the best place to start. In addition to IP strategies for start-ups, we also advise business owners with the goal of helping them make crucial smart decisions early on. Decisions that if made incorrectly could derail a great opportunity or cause delays and potentially add significant additional costs setting plans back. We perform and advise on the following; market and competitor analysis, industry research, threat and opportunity analysis, marketing and sales strategies, viability assessment, executive team structure, monetization model selection and optimization, etc. Our team includes successful entrepreneurs, visionaries, leaders, strategists, creatives and business professionals who have all started and grown successful businesses.
Branding
The importance of your branding strategy can't be overstated. Your brand influences every aspect of your customers' perceptions of your company. Branding builds trust, recognition, loyalty and reputation, and can help attract and retain customers. Great branding aligns with your target market audience and if done well can even command premium pricing. Great branding is memorable, and gives customers and clients a compelling reason to engage with your product or service. The best companies in the world spend millions of dollars on their brands. A good way to think about branding is to imagine a brand as a human personality. When you engage with another person all of your senses are firing and your trying to understand who that person is. Everything about them sends signals…their clothes, their body language, facial expressions, their language, their hair, their jewelry, their tattoos, etc., etc. The same goes for a brand. Whether it’s a product or service your brand will make people feel a certain way…good, bad or neutral. Your name, your website, your packaging, logo, colors, words, pictures, etc. This is your business personality, and it matter a lot. Apex Innovation has helped to create and launch some large successful brands that are known nationally.
I developed a proprietary software program and worked with the Apex Innovation team to go to market, fast. They’ve helped me close several licensing deals in a short time.
– Joseph Mazzella
Here's how our process works...
1
Drop Us A Line
Fill out the form on the contact page to schedule a free call with one of our innovation advisors.
2
Project Discovery
We will perform a deep-dive, comprehensive discovery session (or multiple) to understand you, your idea and your goals.
3
Proposal Review
We will present you with a clear and transparent proposal for your review outlining how we work with our clients and next steps.
4
Get Busy
Hold on to your seat. We’re doing this! Let’s turn your vision into reality.
